Enhance your clients' auto ownership experience with embedded insurance
Rising premiums, advanced vehicle technology and increasing repair costs create uncertainty that shapes how customers buy and own their vehicles. Turn this ever-changing auto insurance landscape into an advantage with VIU by HUB.
Insurance as a foundation for smooth transactions and beyond
By embedding insurance into your customer experience, you help your buyers navigate rising premiums, reduce confusion around coverage and provide support when they need it. This keeps the sales process moving, increases confidence and strengthens loyalty throughout the life of the vehicle ownership journey.
Delight customers while unlocking new revenue
Your customers rely on you to guide them through car buying and car ownership. Extend that trust with a seamless insurance experience integrated directly into the customer journey.
What you deliver to your customers:
- Seamless access — Customers can quote, purchase and manage policies within your ecosystem, and access to licensed advisors for personalized support.
- Choice and guidance — With access to a broad carrier network and neutral advice, drivers get clarity on rising premiums, coverage decisions and how to balance affordability with protection.
- Confidence and loyalty — Simplifying insurance positions you as an expert on car ownership and strengthens long-term trust in your brand.
What you gain as an OEM:
- Improved satisfaction from a clearer, more guided protection experience
- Expanded cross sell opportunities as customers stay connected through renewals and life events, unlocking opportunities across personal insurance products
- More sales due to reduced friction with sales or financing
Seamless insurance powered by technology and expertise
You’re busy focusing on your core business. We’ll handle the complexities of insurance, so that you can continue to offer the same great service, now with enhanced customer loyalty.
- Seamless integration
Easily embed our omnichannel platform into your customer buying cycle, enhancing the ownership experience across all touchpoints.
- Expert-led service
Licensed advisors support customers through coverage decisions, claims and renewal periods, helping navigate rising premiums while protecting satisfaction and brand trust.
- Simplified experience
Customers can compare, purchase and manage coverage for auto and specialty vehicles, with opportunities to bundle additional personal lines like renters, homeowners or umbrella.
Backed by HUB International
With decades of industry leadership, HUB delivers scalable, dependable solutions for OEMs backed by a broad carrier network and deep automotive expertise. Our guidance ensures your customers receive the best policy options with professional support at every stage of ownership — strengthening confidence in your brand while improving long-term loyalty.
“Through a brokerage-as-a-service partnership, VIU by HUB powered an end-to-end embedded insurance solution—combining omnichannel engagement, licensed advisors, and broad carrier access to deliver measurable value without the cost or complexity of building a brokerage from scratch.”
VIU by HUB in numbers
- 200+ strategic partnerships
- 150K+ clients
- 50+ carriers
- 100+ licensed professionals
Provide access to customizable coverage from top-rated insurance carriers.
Meet our strategic partnership team
Our team of experts will work with you to create seamless transactions and elevate the auto ownership journey with our embedded personal insurance marketplace. Let’s reimagine the future of insurance together.
- Todd Bevington
Managing Director, Strategic Partnerships
Leads business development efforts while setting strategic direction for the overall organization.
- Toni Votto
Senior Director, Business Development
Strategic partnerships business development. - Joseph Popoleo
Senior Director, Business Development
Strategic partnerships business development.
The VIU Perspective
Industry news, insurance expertise, partner stories and behind-the-scenes updates from right inside VIU by HUB.


